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Gale's Cornerstone Book
Gale’s book, At the Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared is a delightful parable about a sleepy, uninspired CPA firm that transforms into an accounting powerhouse.
Meet managing partner Joe Abriola who has just learned that his partners are on the verge of mutiny. How does the firm recover and thrive? Spoiler alert—Gale’s growth model swoops in to save the day! The book is an instructive tale that’s filled with valuable insight on achieving growth despite the odds.
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Accounting Today recently released its list of Top 100 Most Influential People in the accounting profession, and two OSCPA members – Rita Keller, president of Keller Advisors, and Gale Crosley, CPA, CGMA, president of Crosley + Company – are featured. Besides Keller and Crosley, the list includes recognizable names like Ken Bishop, president and CEO…
Michelle Golden River, CPF President of Fore, LLC How do you know if your firm is ready to stop billing for time and start pricing in advance? Though nearly everyone perks up at the idea of escaping the downward-fee-pressure spiral the CPA profession has gotten itself into, rationale for a change this big isn’t so…
Published on December 21, 2016 Jeremy Drane Chief Commercial Officer at Libra We’d like to get out in front of a topic that’s coming into focus for many in the DLT industry: auditing blockchains. In doing so, we hope to add a bit of our thinking on the future of audit, as there appears to…
Reprinted with permission from Accounting Today. From the outside it might appear that public accounting is much the same as it has always been. CPAs pursue traditional activities such as tax, audit, and consulting services. To build their business, they lunch with lawyers and attend after-hours cocktail receptions. Yet beneath this familiar scenario, our profession…
Reprinted with permission from Accounting Today. “The secret of getting ahead is getting started,” Mark Twain sagely advised. But where to start, and how, when your goal is driving revenue? I tweak this Twainism by advising firms to start with an understanding of which clients are contributing the most revenue, then developing a program focused…
Gale Crosley recently spoke with Katie Tolin of CPA Growth Guides for an episode of AAMplify!, a podcast series created by the Association for Accounting Marketing. In the podcast’s partner video below, Katie and Gale discuss the critical aspects of managing an accounting firm’s growth pipeline. They go into important issues like what should and…
Reprinted with permission from Accounting Today. If you ever visited a Disney park in years past, you’re probably familiar with the ride, It’s a Small World. Created as a tribute to UNICEF during the 1964 New York World’s Fair, it featured hundreds of dancing dolls in traditional costumes from across the world. The lyrics, written…
Reprinted with permission from Accounting Today. Everybody’s talking about innovation these days. The “i” word may be over-used, but when it comes to growing your firm, I’m an unapologetic believer in the power of innovation. This is especially important for mature service lines. Let’s start with a working definition. I love the one offered by…
Reprinted with permission from Accounting Today. The next time you’re in a Starbucks, conduct an informal survey of the Millennials sitting and sipping around you. Ask their college major, or the field they’re working in currently. I’d wager that in the time it takes you to order and consume a Grande Iced…
Reprinted with permission from Accounting Today. It’s official. Client accounting services (CAS) has come into its own. This once ho-hum commodity has evolved into a promising service line with solid value for clients and strong upside potential for accounting firms. One of the most accomplished practitioners in this space is Ian McBane, partner in the…
Reprinted with permission from Accounting Today. You know the services your firm has to offer and you know who your target buyer is. In order to drive growth you need to align these elements in an act of strategic matchmaking. If you’ve been relying on referrals as a way to achieve this you’re operating with…
Reprinted with permission from Accounting Today. As a former auditor, I was trained to do a thorough job, and not fake it. So when it comes to one of my passionate topics, opportunity pursuit, I really have to get on my soapbox. I cannot describe the almost daily examples of poor pursuit techniques I encounter…
It’s been a long slog, but we are finally seeing the light at the end of the tunnel known as the Great Recession. Both job creation and the gross domestic product are robust. Interest rates remain low and the stock market is showing solid gains. While these bright spots are welcome, I urge firm leaders…
Successful CPA firms are typically open to approaches known to yield positive growth. So why are they so reluctant (dare I say occasionally impossibly stubborn) when it comes to embracing the concept of market segmentation? It’s often perceived as complex, difficult to understand, and therefore optional. However, it is so fundamental to strategy development that…
Reprinted with permission from Accounting Today. We may have arrived a bit late to the party, but it’s safe to say that accounting has finally entered the digital age. Is technology a caped crusader that will imbue us with super human powers? Or will it do little more than help us keep up with the…
CPA.com CEO and President Erik Asgeirsson speaks with Gale Crosley, who shares tips on how to find early adopters to build a profitable market segment for your client accounting services. Click the image below to view the video on CPA.com.
Reprinted with permission from Accounting Today. As a former auditor, I was trained to do a thorough job, and not fake it. So when it comes to one of my passionate topics, opportunity pursuit, I really have to get on my soapbox. I cannot describe the almost daily examples of poor pursuit techniques I encounter…
How would you describe your firm’s specific value proposition? If the term is unfamiliar, or you’ve struggled with differentiating and continually find yourselves in the price cellar, keep reading. The search for value is the effort to leverage the specific advantages and solutions your firm offers clients and potential clients. Put another way, it is…
Reprinted with permission from Accounting Today. From the outside it might appear that public accounting is much the same as it has always been. CPAs pursue traditional activities such as tax, audit, and consulting services. To build their business, they lunch with lawyers and attend after-hours cocktail receptions. Yet beneath this familiar scenario, our profession…
Reprinted with permission from Accounting Today. Come closer. I’m about to reveal something you really need to know. It’s a powerful concept that’s been known and used by master rainmakers for years and deserves to be shared. It’s the Research Call℠ —a decidedly unsexy name for a blockbuster tool that could dramatically alter the course…