Podcasts & Videos

See and hear about various strategic growth topics from selected presentations and interviews.

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Gale’s book, At the Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared  is a delightful parable about a sleepy, uninspired CPA firm that transforms into an accounting powerhouse.

Meet managing partner Joe Abriola who has just learned that his partners are on the verge of mutiny. How does the firm recover and thrive? Spoiler alert—Gale’s growth model swoops in to save the day! The book is an instructive tale that’s filled with valuable insight on achieving growth despite the odds.

On the Edge with Deneen Dias

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Deneen Dias of Botkeeper interviews Gale about the missing piece to successfully grow a CAS/CAAS practice. 

Accounting Without Borders

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Dan Hood from Accounting Today interviews Gale about expanding your geography.

Skills of the Future

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Dan Hood of Accounting Today talks with Gale about the changes in skill mix needed for today’s forward-thinking firms.

Leading Growth After COVID

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Clive Viegas Bennett, CEO of MGI Worldwide, has a fireside chat with Gale about growing through and after COVID.

Interview with Gale Crosley for University of Akron Accounting Majors

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Li Wang, Accounting Department Chair for the University of Akron interviews Gale about where an accounting career can lead.

Interview with Gale Crosley for University of Akron Business Majors

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Li Wang, Accounting Department Chair for the University of Akron interviews Gale about her business career.

AICPA Engage

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Check out the video at https://aicpaconferences.com/aicpa/sessions/48987/view Description Sustainable growth requires the right leaders in the right positions, and conditions that will guarantee their success. Transforming your partners from individual contributors to a highly collaborative group of growth leaders will enable them to successfully navigate today’s complex technology-centric markets. Gale helps you explore and develop the…

Creating an Innovation Growth Culture

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Gale explores developing the capacity of your partner group to embrace the new technologies to achieve optimal firmwide growth. https://aicpaconferences.com/aicpa/sessions/48987/view

Fireside Chat with Michelle Arnold

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Michelle Arnold is the Executive Director of Prime Global North America. Part I focuses on why some firms grow and others done, what’s different from growing in a normal environment and staying on track with growth. Part II covers converting prospects to revenue, full service vs. specialization and making fast decisions.

Live Video for Managing Partners and Leaders Highlights

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Gale Crosley, Allan Koltin and Angie Grissom join forces to discuss strategies for firm leaders.

CPA Trendlines Talks with Jeff Mowery and Gale Crosley

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Watch CPA Trendlines discussion with Gale Crosley and Jeff Mowery. Read the full article “Geared Up for Exponential Growth at Mowery & Schoenfeld CPAs” on CPA Trendlines.  

Landing Larger Opportunities

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Dan Hood interviews Gale about how to land the big fish!  

Building Leader-Driven Growth Teams

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Dan Hood from Accounting Today interviews Gale about moving to leader-driven team based strategic growth.

Why Niches Matter

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  Segment or niche? In this episode of Accounting Marketing Doesn’t Suck, host Hugh Duffy talks with Gale Crosley all about small and large firm growth, why it pays to specialize and the glue that holds segments together. In this episode, you’ll learn about what Gale calls “revenue segmentation” and how that can help you…

Technology and Accounting Firm Growth

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Dan Hood from Accounting Today interviews Gale Crosley about the symbiosis between technology and strategic growth.  

A Force for Positive Disruption

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On March 30, 2018 Gale Crosley was a guest speaker on Marta Alfonso’s weekly radio talk series, The Well-Heeled Professional. This week’s series, “A Force for Positive Disruption,” featured the perspectives of three speakers who are leaders and innovators in accounting, law, and technology. Gale and her fellow speakers shared their personal experiences, lessons learned,…

Managing Your Growth Pipeline

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Gale Crosley recently spoke with Katie Tolin of CPA Growth Guides for an episode of AAMplify!, a podcast series created by the Association for Accounting Marketing. In the podcast’s partner video below, Katie and Gale discuss the critical aspects of managing an accounting firm’s growth pipeline. They go into important issues like what should and…

The “How” to Grow a Market Segment

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CPA.com CEO and President Erik Asgeirsson speaks with Gale Crosley, who shares tips on how to find early adopters to build a profitable market segment for your client accounting services. Click the image below to view the video on CPA.com.

Changing Strategies for Growth

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Gale Crosley of Crosley+Company talks about the different ways accounting firms are growing by moving away from a book-of-business strategy to a leader-driven and specialist approach, in an interview with Accounting Today editor-in-chief Daniel Hood. Click the image below to watch the video on Accounting Today.      

Explaining the Crosley Method of Strategic Growth for Accounting Firms

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Gail Perry of CPA Practice Advisor and Gale Crosley discuss her method of strategic growth in accounting firms. Click the image below to view the video on CPAPracticeAdvisor.com.

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