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Gale’s book, At the Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared is a delightful parable about a sleepy, uninspired CPA firm that transforms into an accounting powerhouse.
Meet managing partner Joe Abriola who has just learned that his partners are on the verge of mutiny. How does the firm recover and thrive? Spoiler alert—Gale’s growth model swoops in to save the day! The book is an instructive tale that’s filled with valuable insight on achieving growth despite the odds.
Winding River Consulting had the pleasure of featuring Gale Crosley as our Strategic Growth Guide in a fireside chat for our MPB | Leadership Accelerated Q4 Check-in. We discussed prominent trends in the accounting industry that shaped 2023, and exciting developments and opportunities that await us in 2024. Watch the full recording:
One of Chris’ favorite things about hosting the Sales Lead Dog Podcast is the opportunity to listen to guests like Gale Crosley. Gale is a strategic revenue growth consultant to CPA firms. Her background includes several years as a very experienced sales leader, and in this episode we focus on driving strategic growth and the…
Strategic growth is about more than just growth for growth’s sake. It’s about identifying the most efficient path for profitability and sustainability and then pursuing it. Our guest today, Gale Crosley, is a Strategic Growth and Innovation Consultant who has helped countless growth-oriented CPA and accounting firms overcome barriers and achieve high-performing strategic growth. Watch the recording: Listen…
There’s been a continuing change taking place among the most successful accounting firms. They are moving away from an individual book-of-business model and, instead, cultivating revenue segment leaders to drive growth and increasingly, position the firm for acquisition.
It’s not new news that we are in a state of disruption and investment due to the projected abundant future in our profession. Whether you are the CPA firm choosing to stay the course, looking for the right capital partner or a private equity group or other entity, there’s so much to gain by understanding the cultural divide and the questions that might lead to a better path forward in whatever choice you make.
Randy Crabtree is joined by Gale Crosley of Crosley+Company on episode 109 of The Unique CPA. Gale’s specialty is in driving strategic organic revenue growth for CPA firms. She has been recognized for her influence and insights into the accounting profession by The Advisory Board, Accounting Today, Inside Public Accounting, and more. Gale shares her…
For many people who enjoy fishing (some 50 million Americans per year!), part of the attraction is the solitary nature of the sport—just you and a pole in the water. That’s great if your goal is quiet and an occasional nibble. However, if your intent is to catch as many fish as possible, a lone line can never compare with a large, widely cast net. I often use this analogy to draw the distinction between the traditional, tactical, view of CPA firm growth and the strategic approach required in today’s complex practice environment.
Jasen Stine and David Bergstein of Intuit interview Gale on current-day CPA profession market conditions, including the entrance of private equities, which are impacting strategic growth.
In this episode, host Angie Grissom, Owner and Chief Relationship Officer of The Rainmaker Companies sits down with Gale Crosley, Owner and President of Crosley & Company to talk about how accounting firms can navigate the increased complexities to growth through strategic planning.
If not exactly at a crossroads, accounting firms today find themselves approaching an inflexion point as they contemplate the future. Will their sustainability derive from M&A activity? Is private equity a likely influence? Or will some tenacious mid-market firms continue to evolve organically to retain their independence?
The predictions have come true. Interest in mid-market public accounting firms is hot! Outsiders, from distant CPA firms to private equity organizations, are peering in through the windows. And for the most part, these suitors like what they see.
Much has changed in recent years about the practice of accounting, including how we envision and fashion the future. The work of anticipating tomorrow’s firm is certainly nothing new; proactive firms have been looking beyond the horizon for decades. What is new, however, is what’s required to get there.
I can trace my interest in the potential of chief growth officers in accounting firms to my experience as a CGO in technology companies many years ago. Today, the CGO role is at last, slowly making its way into our profession. Seated at the right hand of the managing partner, the CGO (or director of practice growth on the way to CGO) helps the managing partner create the vision and execution for strategic, sustainable growth.
Tim Keith of Introhive interviews Gale with a focus on pruning clients, future-think and related current topics.
ESG, environmental, social and governance, is one of the hottest trends in business. Whether imposed and applied internally or externally, ESG practices and standards define how organizations perform in areas like sustainability, resource allocation, diversity and inclusion.
What does it take to be named a Most Recommended Consultant by INSIDE PUBLIC ACCOUNTING for 16 years, and one of the 100 Most Influential People in Accounting by Accounting Today for the past 15 years? To find out, I asked someone who’s done just that – Gale Crosley, of Crosley+Company.
As the financial world was imploding in 2008, Gale ran toward the danger, even as others were seeking a way out, showing her clients how to grow in times of massive market disruption. Before and after that time, her strategic growth consulting practice has helped hundreds of firms pivot in the wake of a major regulatory upheaval, a devastating financial recession, a complex technology disruption, and now a global pandemic. I sat down with Gale recently to learn more.
Imagine a stunning garden, bursting with abundant flowers and shrubbery in a rich variety of sizes, shapes, and hues. At first glance it appears as one rainbow-colored blanket. But if you know anything about growing, you know there are probably two distinct sources of growth in this mature garden—annual plants that live for one growing season then die off, and perennials that regenerate each spring. Savvy gardeners combine both for maximum yield, with one species blooming as others die back.
CPAs are a busy bunch these days. Rarely have I seen more activity than in recent months. What’s behind the uptick in clients and engagements? Multiple factors including new regulations (government loans and forgiveness), shifting tax deadlines and the technology demands of pandemic-driven remote work. As well, I observe a boost in transactional activity fueled by the release of pent-up investment dollars.
Plans for growth? If your accounting or CPA firm is fighting to reach new markets, secure new work or expand its horizons listen to Gale Crosley’s interview on Accounting Influencers’ podcast.
Dan Hood from Accounting Today interviews Gale, as she explains why it’s critical to jettison your worst clients — and how to do it.