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Gale’s book, At the Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared is a delightful parable about a sleepy, uninspired CPA firm that transforms into an accounting powerhouse.
Meet managing partner Joe Abriola who has just learned that his partners are on the verge of mutiny. How does the firm recover and thrive? Spoiler alert—Gale’s growth model swoops in to save the day! The book is an instructive tale that’s filled with valuable insight on achieving growth despite the odds.
Joe Woodard, founder of Woodard interviews Gale Crosley about generally accepted growth principles and how firms need to up their game with revenue growth.
Learn MoreIn episode 145 of the Woodard Report Podcast, host Joe Woodard sits down with growth strategist and consultant Gale Crosley, CPA, CGMA, to explore what truly drives strategic growth in accounting firms. Drawing on her experience guiding more than 500 CPA firms, including nine of the top 20 fastest-growing organically, Crosley explains how firms can move beyond opportunistic wins to…
Learn MoreTo understate, there’s a lot going on in our profession. With the rush of private equity buyers, technology breakthroughs, massive retirements and talent shortages, growth simply isn’t the highest priority. Why then should firms work to improve their understanding of strategic growth? The short answer is that the current frenzy of activity will not last…
Learn MoreBe ready to deploy this proven formula Are private equity organizations knocking on the door of your firm? Have tech advancements helped reduce headcount while increasing profitability? It may seem that growth is washing up over the sides of the boat as you paddle merrily along. But as noted in part one of this article,…
Learn MoreRead the full article on Accounting Today here
Learn MoreAs a keen observer of the market over the past few years, I’m eager to share experience and insights for firms operating in the current PE-as-growth-driver environment. Whether your firm has a PE backer or you’ve decided to take a pass, be prepared for the emerging market impact.
Learn MoreRecently, a consulting client asked me to facilitate a strategy session, focusing on two topics—strategic growth and entrepreneurship. I thanked the managing partner and responded, “I’m all in on strategic growth, but I don’t really teach entrepreneurship.” The MP, who knows my background, looked at me quizzically and said, “But Gale, you are an entrepreneur. You’ve been there and done what accounting firms are increasingly being asked to do.”
Learn MoreRecently, a consulting client asked me to facilitate a strategy session, focusing on two topics—strategic growth and entrepreneurship. I thanked the managing partner and responded, “I’m all in on strategic growth, but I don’t really teach entrepreneurship.” The MP, who knows my background, looked at me quizzically and said, “But Gale, you are an entrepreneur. You’ve been there and done what accounting firms are increasingly being asked to do.”
Learn MoreRead the full article on Accounting Today here.
Learn MoreTo understate, there’s a lot going on in our profession. With the rush of private equity buyers, technology breakthroughs, massive retirements and talent shortages, growth simply isn’t the highest priority. Why then should firms work to improve their understanding of strategic growth? The short answer is that the current frenzy of activity will not last forever. Market conditions ebb and flow, and ours is no exception.
Learn MoreWith sand tumbling through the neck of the hourglass that is 2024, I’ll use this space to share my thoughts about forces at play and areas to conquer in our CPA profession. I focus on three distinct themes: complexity, speed and the imperative to pivot.
Learn MoreIf you follow me, you know that I write and consult extensively around strategic growth. That means I help firms move from reliance on the individual contributor “book-of-business”, tactical, generalist model, to a leader-driven, strategic, specialist approach.
Learn MoreIn a recent Accounting Today article, I lauded the value of strategic growth (not quite motherhood or apple pie, but pretty close), characterizing it as sustainable, efficient, and profitable. This article goes on to address three of the most common questions about strategic growth I’m asked by firm leaders. Hopefully, the questions and answers will resonate with you, as well.
Learn MoreI viewed with interest a recent list of the 25 fastest-growing CPA firms in the country. I was pleased to see them on such a prestigious list, but the satisfaction came from another place. It was the fact that those most recognized for growth are not resting on their laurels.
Learn MoreIf you’ve never spoken the name of your firm and the words “sales function” in the same breath, it’s time to start making the connection. As accounting practices add advisory services to their menu, annuity revenue will naturally decline. Unlike audit and tax work, consulting projects and retainers can end at any time.
Learn MoreWhen I began consulting with Jim Redpath of Redpath & Co. many years ago, we discussed my
experience in the large accounts division of IBM where the focus was on strategically significant
clients.
I’ve always believed that strategic growth requires a plan, execution and something new to present to potential clients. Gale suggests that to drive strategic growth you need to build three functional areas.
Learn MoreFirms with no intention of selling part of their business to private equity can still compete, asserts consultant Gale Crosley, but it will take a concerted effort to reimagine growth.
Learn MorePart one of this article made the case for developing segment leaders as part of an organizational framework for driving revenue. In this second part, we move past the “what” to address “how” segment leaders are cultivated.
Learn MoreJoin us for the grand finale of “Impactful Insights” at #ENGAGE AICPA Las Vegas! In our last episode, the esteemed Gale Crosley, CPA, CGMA, CEO of Crosley+Company, shares invaluable insights on the business discipline of practice growth.
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