Reprinted with permission from Accounting Today. You’ve attended the conferences and participated in the webinars, so you know that current best practice favors the evolution beyond just a practitioner to a consultant. It’s one thing to acknowledge the apparent logic of such a shift. But it’s another matter to successfully transform from CPA who collects
Read more »All Articles
Do You Really Want to Land that Big Fish? Or do you just want to carp about the one that got away?
Reprinted with permission from Accounting Today. It drives me crazy to hear complaints about lost business opportunities, when there was very little understanding about how to land that big fish. If you’ve got something of value to offer and are approaching the right buyer, reeling in the big ones isn’t rocket science. It’s a proven
Read more »Understanding Power And Politics Elevates Business Development
Published by Inside Public Accounting, May 2018. Reprinted with permission. Relationships precede revenue. While accountants prize their deep connections with clients, relying on them for referrals is no longer enough, says Gale Crosley, an IPA Most Recommended Consultant. Crosley believes that building new business in this global, mature marketplace is complicated but manageable. Business development
Read more »Fuel Growth with an Early Adopter Program. How do you get to a market launch?
Reprinted with permission from Accounting Today. In our profession, the word practice typically conveys a fairly narrow meaning, as in “the practice of accounting.” But successful niche development, which I consider an essential tool for growth, requires a different type of practice – practicing to perfect a new niche or service line. The most successful
Read more »Podcast: A Force for Positive Disruption
On March 30, 2018 Gale Crosley was a guest speaker on Marta Alfonso’s weekly radio talk series, The Well-Heeled Professional. This week’s series, “A Force for Positive Disruption,” featured the perspectives of three speakers who are leaders and innovators in accounting, law, and technology. Gale and her fellow speakers shared their personal experiences, lessons learned,
Read more »The Audit of the Future: Daring, Disruptive and Data-Driven but Poised to Add Significant Value to Firms and Clients
Reprinted with permission from Public Accounting Report. By Gale Crosley CPA, president, Crosley+Company/Atlanta By Alan Anderson CPA, owner, ACCOUNTability Plus/Minneapolis Any discussion of “revolutionary moments in audit” would have to include the first known mention of audit activity in Mesopotamia, thousands of years before Christ. It would note the appearance by the fourth
Read more »The Key Client Approach: Master the Process, Reap the Rewards
Reprinted with permission from Accounting Today. “The first step is to establish that something is possible, then probability will occur.” The tech and business giant Elon Musk may not have been talking about leveraging large client relationships when he made this observation, but it resonates beautifully. Not only is it possible and probable to boost
Read more »Recognized as one of the Most Influential People in the Accounting Profession
Accounting Today recently released its list of Top 100 Most Influential People in the accounting profession, and two OSCPA members – Rita Keller, president of Keller Advisors, and Gale Crosley, CPA, CGMA, president of Crosley + Company – are featured. Besides Keller and Crosley, the list includes recognizable names like Ken Bishop, president and CEO
Read more »Are You Ready to Change Your Pricing Model Yet?
Michelle Golden River, CPF President of Fore, LLC How do you know if your firm is ready to stop billing for time and start pricing in advance? Though nearly everyone perks up at the idea of escaping the downward-fee-pressure spiral the CPA profession has gotten itself into, rationale for a change this big isn’t so
Read more »Wait, blockchains need audited?!?
Published on December 21, 2016 Jeremy Drane Chief Commercial Officer at Libra We’d like to get out in front of a topic that’s coming into focus for many in the DLT industry: auditing blockchains. In doing so, we hope to add a bit of our thinking on the future of audit, as there appears to
Read more »