Articles By Gale Crosley

Accounting Without Borders

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There’s a ‘Chain’ Reaction Under Way!

Blockchain is silently creeping its way into our world. One day we’ll wake up, and it will seem to be everywhere. The blockchain explorers in this article are paving the way. Their firms are the early-to-market pioneers, poised to grow as the area takes off. Enjoy! By Gale Crosley, CPA Reprinted with permission from Accounting…

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Expanding Your Practice in the Time of COVID

The changes this pandemic has wrought don’t appear to be temporary, as we once imaged. It’s no longer a question of waiting this thing out and returning to yesteryear. That’s why I’m advising my clients to reevaluate their growth strategies. Ambitious firms need to lean into the new reality and reconfigure their approaches. When it…

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Build a Better Client Experience

Once upon a time, it all seemed easier. Didn’t it? CPAs were referred in to do tax returns, audits and accounting. Beans were counted and cocktails were enjoyed at the country club.  Today, we are told our “bread and butter” services will be relegated to AI and other technologies. CPAs seeking to maintain trusted advisor…

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Let’s Put the Sizzle Back in the Steak

By Gale Crosley, CPA Reprinted with permission from Accounting Today.   For many years, only the largest accounting firms had business developers on staff. For smaller organizations, the very idea of “selling” seemed somehow beneath our profession. And with audit and tax nearly the only offerings on the menu, there wasn’t a lot of sizzle to sell.…

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Focus on Growth and Technology

Rob Brown, the founder of the BD Academy interviews Gale about the connection of growth and technology. Watch here: Listen here: https://bit.ly/2T6OeWx

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Exponential Growth – Mowery & Schoenfeld

Read the article on CPA Trendlines.

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Skills of the Future

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Leading Growth After COVID

Clive Viegas Bennett, CEO of MGI Worldwide, has a fireside chat with Gale about growing through and after COVID.

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Innovation, Specialization & No Boundaries

Read the article on Thomson Reuters.

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Artificial Intelligence is the Real Thing

Reprinted with permission from Accounting Today In late 2015, Eli Fathi was named CEO of the artificial intelligence firm MindBridge. Fathi’s enthusiasm for AI was sparked by the purchase of DeepMind by Google in 2014, demonstrating the potential power and opportunities for AI-based applications. Fathi, a Canadian serial entrepreneur, had headed several tech startups when…

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Interview with Gale Crosley for University of Akron Accounting Majors

Li Wang, Accounting Department Chair for the University of Akron interviews Gale about where an accounting career can lead.

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Why Strategic Growth Matters More Than Ever

Reprinted with permission from International Accounting Bulletin.   If you’ve spent more than five minutes with me – in a seminar, in consultation or reading my articles – you know that I am passionate about strategic practice growth. In this article I take a step back and address the reasons for my conviction. Strategic growth is…

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Interview with Gale Crosley for University of Akron Business Majors

Li Wang, Accounting Department Chair for the University of Akron interviews Gale about her business career.

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AICPA Engage

Check out the video at https://aicpaconferences.com/aicpa/sessions/48987/view Description Sustainable growth requires the right leaders in the right positions, and conditions that will guarantee their success. Transforming your partners from individual contributors to a highly collaborative group of growth leaders will enable them to successfully navigate today’s complex technology-centric markets. Gale helps you explore and develop the…

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Technology: It’s a Journey, Not a Destination

By: Gale Crosley & Kacee Johnson Reprinted with permission from Accounting Today. Does your firm’s spreadsheet of current projects include anything along the lines of “Complete tech overhaul” or “Create innovation strategy?” If so, you may want to consider revising the document. It’s not that gaining sophistication in the area of technology is a bad…

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Creating an Innovation Growth Culture

Gale explores developing the capacity of your partner group to embrace the new technologies to achieve optimal firmwide growth. https://aicpaconferences.com/aicpa/sessions/48987/view

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Fireside Chat with Michelle Arnold

Michelle Arnold is the Executive Director of Prime Global North America. [fvplayer id=”1″] Part I focuses on why some firms grow and others done, what’s different from growing in a normal environment and staying on track with growth. [fvplayer id=”2″] Part II covers converting prospects to revenue, full service vs. specialization and making fast decisions.

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Everything’s Changed. But Has It?

Reprinted with permission from Accounting Today You know it’s a good roundtable discussion when you come away feeling that you’ve learned as much as you’ve shared. That was my takeaway from the virtual sessions I recently participated in along with Angie Grissom and Allan Koltin. We were joined by hundreds of managing partners and firm…

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Innovation – Essential but not Enough

Reprinted with permission from Accounting Today The role of innovation in our profession is unquestioned. It is widely accepted that new offerings, especially those that are technology-based, are critical not just for growth, but for an accounting firm’s very survival. I hear a chorus of managing partners ask in unison, “How are we going to…

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