Building a Team for Growth

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In this podcast, Accounting Today Editor-in-Chief Daniel Hood interviews Gale Crosley on how CPA firms should be positioning themselves for growth. We are moving beyond the days when a firm’s growth was led by a rainmaker. Issues like rainmaker retirement and changing methodology are transforming how growth is created.  There is a shift in what worked

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Podcast: Accounting Marketing Doesn’t Suck

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Segment or niche? In this episode of Accounting Marketing Doesn’t Suck, host Hugh Duffy talks with Gale Crosley all about small and large firm growth, why it pays to specialize and the glue that holds segments together. In this episode, you’ll learn about what Gale calls “revenue segmentation” and how that can help you build

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Podcast: Managing Your Growth Pipeline

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Gale Crosley recently spoke with Katie Tolin of CPA Growth Guides for an episode of AAMplify!, a podcast series created by the Association for Accounting Marketing. In the podcast’s partner video below, Katie and Gale discuss the critical aspects of managing an accounting firm’s growth pipeline. They go into important issues like what should and

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Podcast: Technology and Accounting Firm Growth

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In May 2018, Accounting Today Editor-in-Chief Daniel Hood interviewed Gale Crosley about the intersection of technology and accounting firm growth. IT  has moved from a back-office concern to a key component of a firm’s future success. Accounting firms risk being left behind if they ignore the impact of technology on firm growth and innovation.

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Podcast: A Force for Positive Disruption

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On March 30, 2018 Gale Crosley was a guest speaker on Marta Alfonso’s weekly radio talk series, The Well-Heeled Professional. This week’s series, “A Force for Positive Disruption,” featured the perspectives of three speakers who are leaders and innovators in accounting, law, and technology. Gale and her fellow speakers shared their personal experiences, lessons learned,

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