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This book is an incredible gem! On point and so entertaining.

 Ford is a graduate of Harvard and Northwestern University's Kellogg Graduate School. His analytical approach to a topic sometimes perceived as "fluffy" appeals to the CPA intellect, and gives rainmaking the respect it deserves. Ford is a graduate of Harvard and Northwestern University's Kellogg Graduate School. His analytical approach to a topic sometimes perceived as "fluffy" appeals to the CPA intellect, and gives rainmaking the respect it deserves.
 

He wrote the proverbial book.

 This is the quintessential field guide for the rainmaker-in-training. The internal psychology of selling - priceless!



Successful Selling Strategies for CPA Firms - AICPA Independent Self or Group Study CPE Course - Jennifer Wilson and Tamera Loerzel
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Written specifically for CPAs. Practical and understandable.
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