My first book. What I've observed in firms, and how to grow efficiently and effectively.
Maister does it again - what leadership means.
This is an absolute must for managing partners. A very quick read and up-to-date cornerstone considerations of strategic growth.
One of my clients introduced me to this book. Utterly compelling if you are trying to achieve team alignment in a partnership.
Buliding Segments
Marketing a Consulting Niche by the AICPA, Edited by Allan Koltin Click here to buy
This is the most in-depth book I've seen on bringing services
to market. There are hundreds of product marketing books, but only a few written
on services. A must for service line and industry niche sponsors trying to gain market traction.
Allan is a giant in the profession, and there's a reason why.
In addition to being a creative thinker, his personal philosophy of giving to
the profession comes shining through in everything he does.
Large Accounts & Large Opportunities
Penetrating and provocative.
Large client development - a cornerstone work.
One of the first and best.
Lead Generation
Business Development
This book is an incredible gem! On point and so entertaining.
Ford is a graduate of Harvard and Northwestern University's Kellogg
Graduate School. His analytical approach to a topic sometimes perceived as "fluffy"
appeals to the CPA intellect, and gives rainmaking the respect it deserves.
Ford is a graduate of Harvard and Northwestern University's Kellogg
Graduate School. His analytical approach to a topic sometimes perceived as "fluffy"
appeals to the CPA intellect, and gives rainmaking the respect it deserves.
He wrote the proverbial book.
This is the quintessential field guide for the rainmaker-in-training.
The internal psychology of selling - priceless!
Successful Selling Strategies for CPA Firms - AICPA Independent Self or Group Study CPE Course - Jennifer Wilson and Tamera Loerzel Click here to buy
Written specifically for CPAs. Practical and understandable.
