Video: Flexing Your Growth Muscle

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This video is the first in a series of five excerpts below from Gale Crosley’s keynote at the AICPA Digital CPA Conference. The videos tackle questions about the interconnected relationship between growth and technology, enabling CPA firms to break through self-imposed barriers to growth and innovation.

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Video: Vegetable Soup

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The path to specialization is not always easy or fast, but it is key to long-term profitability and market differentiation. This video explains the importance of bifurcating growth and service delivery to achieve specialization.

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Video: Red-Headed Stepchild

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Leaders of traditional audit and tax would do well to peek over the fence and see what the client accounting services department is up to. Historically regarded as the forgotten or neglected department, it has become a harbinger for the technology opportunities in all our services.

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Video: Managing Your Growth Pipeline

filed under Growth Leadership, Videos.

Gale Crosley recently spoke with Katie Tolin of CPA Growth Guides for an episode of AAMplify!, a podcast series created by the Association for Accounting Marketing. In the podcast’s partner video below, Katie and Gale discuss the critical aspects of managing an accounting firm’s growth pipeline. They go into important issues like what should and

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Video: Changing Strategies for Growth

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Gale Crosley of Crosley+Company talks about the different ways accounting firms are growing by moving away from a book-of-business strategy to a leader-driven and specialist approach, in an interview with Accounting Today editor-in-chief Daniel Hood. Click the image below to watch the video on Accounting Today.      

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