On March 30, 2018 Gale Crosley was a guest speaker on Marta Alfonso’s weekly radio talk series, The Well-Heeled Professional. This week’s series, “A Force for Positive Disruption,” featured the perspectives of three speakers who are leaders and innovators in accounting, law, and technology. Gale and her fellow speakers shared their personal experiences, lessons learned,
Read more »Growth Leadership
The Key Client Approach: Master the Process, Reap the Rewards
Reprinted with permission from Accounting Today. “The first step is to establish that something is possible, then probability will occur.” The tech and business giant Elon Musk may not have been talking about leveraging large client relationships when he made this observation, but it resonates beautifully. Not only is it possible and probable to boost
Read more »Leading Growth in Today’s Complex Marketplace. Things are Changing and the Old Growth Model No Longer Fits.
Reprinted with permission from Accounting Today. From the outside it might appear that public accounting is much the same as it has always been. CPAs pursue traditional activities such as tax, audit, and consulting services. To build their business, they lunch with lawyers and attend after-hours cocktail receptions. Yet beneath this familiar scenario, our profession
Read more »The Key Client Approach: Your Key to Boosting Firm Revenue
Reprinted with permission from Accounting Today. “The secret of getting ahead is getting started,” Mark Twain sagely advised. But where to start, and how, when your goal is driving revenue? I tweak this Twainism by advising firms to start with an understanding of which clients are contributing the most revenue, then developing a program focused
Read more »Podcast: Managing Your Growth Pipeline
Gale Crosley recently spoke with Katie Tolin of CPA Growth Guides for an episode of AAMplify!, a podcast series created by the Association for Accounting Marketing. In the podcast’s partner video below, Katie and Gale discuss the critical aspects of managing an accounting firm’s growth pipeline. They go into important issues like what should and
Read more »Beyond Marketing. Think Growth, Not Marketing.
Reprinted with permission from Accounting Today. The next time you’re in a Starbucks, conduct an informal survey of the Millennials sitting and sipping around you. Ask their college major, or the field they’re working in currently. I’d wager that in the time it takes you to order and consume a Grande Iced
Read more »The Times Are Changing. Is Your Firm Changing With Them?
It’s been a long slog, but we are finally seeing the light at the end of the tunnel known as the Great Recession. Both job creation and the gross domestic product are robust. Interest rates remain low and the stock market is showing solid gains. While these bright spots are welcome, I urge firm leaders
Read more »It’s a Bird. It’s a Plane. It’s the Digital CPA! Leaping tall buildings in a single byte
Reprinted with permission from Accounting Today. We may have arrived a bit late to the party, but it’s safe to say that accounting has finally entered the digital age. Is technology a caped crusader that will imbue us with super human powers? Or will it do little more than help us keep up with the
Read more »Video: Client Accounting Services Leading Firm Technology Growth
CPA.com CEO & President Erik Asgeirsson speaks with Gale Crosley about firms using technology in their CPA practices, making them harbingers of the future.
Read more »The Value Train Has Left The Station. Are You On Board?
How would you describe your firm’s specific value proposition? If the term is unfamiliar, or you’ve struggled with differentiating and continually find yourselves in the price cellar, keep reading. The search for value is the effort to leverage the specific advantages and solutions your firm offers clients and potential clients. Put another way, it is
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