Reprinted with permission from Accounting Today. You’ve attended the conferences and participated in the webinars, so you know that current best practice favors the evolution beyond just a practitioner to a consultant. It’s one thing to acknowledge the apparent logic of such a shift. But it’s another matter to successfully transform from CPA who collects
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Podcast: A Force for Positive Disruption
On March 30, 2018 Gale Crosley was a guest speaker on Marta Alfonso’s weekly radio talk series, The Well-Heeled Professional. This week’s series, “A Force for Positive Disruption,” featured the perspectives of three speakers who are leaders and innovators in accounting, law, and technology. Gale and her fellow speakers shared their personal experiences, lessons learned,
Read more »The Audit of the Future: Daring, Disruptive and Data-Driven but Poised to Add Significant Value to Firms and Clients
Reprinted with permission from Public Accounting Report. By Gale Crosley CPA, president, Crosley+Company/Atlanta By Alan Anderson CPA, owner, ACCOUNTability Plus/Minneapolis Any discussion of “revolutionary moments in audit” would have to include the first known mention of audit activity in Mesopotamia, thousands of years before Christ. It would note the appearance by the fourth
Read more »The Key Client Approach: Master the Process, Reap the Rewards
Reprinted with permission from Accounting Today. “The first step is to establish that something is possible, then probability will occur.” The tech and business giant Elon Musk may not have been talking about leveraging large client relationships when he made this observation, but it resonates beautifully. Not only is it possible and probable to boost
Read more »Are You Ready to Change Your Pricing Model Yet?
Michelle Golden River, CPF President of Fore, LLC How do you know if your firm is ready to stop billing for time and start pricing in advance? Though nearly everyone perks up at the idea of escaping the downward-fee-pressure spiral the CPA profession has gotten itself into, rationale for a change this big isn’t so
Read more »Wait, blockchains need audited?!?
Published on December 21, 2016 Jeremy Drane Chief Commercial Officer at Libra We’d like to get out in front of a topic that’s coming into focus for many in the DLT industry: auditing blockchains. In doing so, we hope to add a bit of our thinking on the future of audit, as there appears to
Read more »Leading Growth in Today’s Complex Marketplace. Things are Changing and the Old Growth Model No Longer Fits.
Reprinted with permission from Accounting Today. From the outside it might appear that public accounting is much the same as it has always been. CPAs pursue traditional activities such as tax, audit, and consulting services. To build their business, they lunch with lawyers and attend after-hours cocktail receptions. Yet beneath this familiar scenario, our profession
Read more »The Key Client Approach: Your Key to Boosting Firm Revenue
Reprinted with permission from Accounting Today. “The secret of getting ahead is getting started,” Mark Twain sagely advised. But where to start, and how, when your goal is driving revenue? I tweak this Twainism by advising firms to start with an understanding of which clients are contributing the most revenue, then developing a program focused
Read more »Video: Managing Your Growth Pipeline
Gale Crosley recently spoke with Katie Tolin of CPA Growth Guides for an episode of AAMplify!, a podcast series created by the Association for Accounting Marketing. In the podcast’s partner video below, Katie and Gale discuss the critical aspects of managing an accounting firm’s growth pipeline. They go into important issues like what should and
Read more »Beyond Marketing. Think Growth, Not Marketing.
Reprinted with permission from Accounting Today. The next time you’re in a Starbucks, conduct an informal survey of the Millennials sitting and sipping around you. Ask their college major, or the field they’re working in currently. I’d wager that in the time it takes you to order and consume a Grande Iced
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