From Ho-Hum to Hot-Hot

by & filed under All Articles, Growth Leadership.

We tend to associate successful CPA firms with interesting clients that offer highvisibility products and innovative services. At least for me, that image has not typically included firms that handle government, (public-sector) work. That’s why I was so pleasantly surprised to make the acquaintance of Tucson-based Heinfeld, Meech & Co., P.C.

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Waste Not, Want Not

by & filed under All Articles, Growth Leadership.

The Supreme Court’s 1977 decision Bates v. State Bar of Arizona allowed lawyers to advertise their services, opening the gate for CPAs to enter the world of marketing. In Bates, the justices held that advertising was a type of free speech and as such, was protected by the First Amendment. Many CPAs believed that marketing would enhance their firms’ visibility.

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Sitting Down with Gale Crosley

filed under All Articles, Growth Leadership.

The local diner was extremely bright for six in the morning although quiet. The coffee was rather weak, the muffin kind of tasteless, but the conversation was like a stick of Grade A butter. Gale Crosley consults with CPA firms to help them understand the challenges in growing revenue and to develop certain strategies to achieve aggressive revenue growth objectives.

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