From ‘Dull’ and ‘Commoditized’ to an ‘International Star’

by & filed under All Articles, Featured, Growing Segments.

Reprinted with permission from Accounting Today. It’s official. Client accounting services (CAS) has come into its own. This once ho-hum commodity has evolved into a promising service line with solid value for clients and strong upside potential for accounting firms. One of the most accomplished practitioners in this space is Ian McBane, partner in the

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Not All Fish Need Audits. What is market segmentation and why should you be doing it?

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Successful CPA firms are typically open to approaches known to yield positive growth. So why are they so reluctant (dare I say occasionally impossibly stubborn) when it comes to embracing the concept of market segmentation? It’s often perceived as complex, difficult to understand, and therefore optional. However, it is so fundamental to strategy development that

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Looking for insight into the future of our profession? Jim Metzler is as close to a crystal ball as you can get.

by & filed under All Articles, Growth Leadership.

I recently had the good fortune to conduct an interview with one of the brightest lights in public accounting and am pleased to share his insights in this Q&A. Jim Metzler currently leads the Metzler Advisory Group LLC (metzleradvisorygroup.com) where he transforms his vast experience and insight into main street counsel for new and existing

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