Not All Fish Need Audits. What is market segmentation and why should you be doing it?

by & filed under All Articles, Featured, Growing Segments.

Successful CPA firms are typically open to approaches known to yield positive growth. So why are they so reluctant (dare I say occasionally impossibly stubborn) when it comes to embracing the concept of market segmentation? It’s often perceived as complex, difficult to understand, and therefore optional. However, it is so fundamental to strategy development that

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Looking for insight into the future of our profession? Jim Metzler is as close to a crystal ball as you can get.

by & filed under All Articles, Growth Leadership.

I recently had the good fortune to conduct an interview with one of the brightest lights in public accounting and am pleased to share his insights in this Q&A. Jim Metzler currently leads the Metzler Advisory Group LLC (metzleradvisorygroup.com) where he transforms his vast experience and insight into main street counsel for new and existing

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Is Your Growth Model Evolving And Changing?

by & filed under All Articles, Growth Leadership.

Reprinted with permission from Accounting Today. When we think of innovation we typically think of a new product or service—something that didn’t exist yesterday that will make tomorrow better. Innovative offerings are essential to the portfolio of any growth-minded CPA firm. However, long term sustainable growth requires a far more comprehensive innovation in your growth

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Are your leaders leading firm-wide growth? To win you need a focused team, not individual players.

by & filed under All Articles, Growth Leadership.

Reprinted with permission from CPA Practice Management Forum. Teamwork is trending in business these days. From auto repair shops to Fortune 100 boardrooms—everybody is part of a team. I have long championed the idea of collaboration as a growth strategy for CPA firms. Frankly, it’s a hard concept to oppose. But, how do you take

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