Expanding your knowledge is a never-ending process. These books will help you learn about various aspects of firm growth and are particularly relevant to accountants and the culture they work within.
At the Crossroads: The Remarkable CPA Firm that Nearly Crashed, then Soared
by Gale Crosley, CPA & Debbie Stover
In my first book, I share what I’ve observed in firms, and how they can grow efficiently and effectively.
GrowthThinking: Building the New Growth Enterprise
by Wayne A. Simmons and Keary L. Crawford
GrowthThinking explains how entrepreneurship, growth strategy and business innovation challenges conventional “corporate thinking” and provides a new blueprint for sustainable business growth.
by Michael E. Porter
Porter takes marketing to the highest levels in this collection of articles.
Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
by Craig Stull, Phil Myers and David Meerman Scott
I’ve been looking for years for this book! I use it as a teaching text in my consulting work.
Blue Ocean Strategy
by W. Chan Kim and Renee Mauborgne
The graduate level book for growth strategies.