Expanding your knowledge is a never-ending process. These books will help you learn about various aspects of firm growth and are particularly relevant to CPAs and the culture they work within.
Gale's Favorites
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At the Crossroads: The Remarkable CPA Firm that Nearly Crashed, then Soared
At the Crossroads: The Remarkable CPA Firm that Nearly Crashed, then Soared
by Gale Crosley, CPA & Debbie Stover
In my first book, I share what I’ve observed in firms, and how they can grow efficiently and effectively.
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On Competition
On Competition
by Michael E. Porter
Porter takes marketing to the highest levels in this collection of articles.
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Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
by Craig Stull, Phil Myers and David Meerman Scott
I’ve been looking for years for this book! I use it as a teaching text in my consulting work.
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Blue Ocean Strategy
Blue Ocean Strategy
by W. Chan Kim and Renee Mauborgne
This widely read and referenced book is full of advice for getting your team to change.