Expanding your knowledge is a never-ending process. These books will help you learn about various aspects of firm growth and are particularly relevant to CPAs and the culture they work within.
At the Crossroads: The Remarkable CPA Firm that Nearly Crashed, then Soared
by Gale Crosley, CPA & Debbie Stover
In my first book, I share what I’ve observed in firms, and how they can grow efficiently and effectively.
by Michael E. Porter
Porter takes marketing to the highest levels in this collection of articles.
Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
by Craig Stull, Phil Myers and David Meerman Scott
I’ve been looking for years for this book! I use it as a teaching text in my consulting work.
Blue Ocean Strategy
by W. Chan Kim and Renee Mauborgne
This widely read and referenced book is full of advice for getting your team to change.