Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
by Craig Stull, Phil Myers and David Meerman Scott
I looked for years for this book! The principles are still as relevant as when it was originally written. I use it as a teaching text in my consulting work.
Blue Ocean Strategy
by W. Chan Kim and Renee Mauborgne
The graduate level book for growth strategies.
The Idea Hunter: How to Find the Best Ideas and Make them Happen
by Andy Boynton and Bill Fischer with William Bole
The authors share a new approach to identifying great ideas.