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Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
by Craig Stull, Phil Myers and David Meerman Scott

I looked for years for this book! The principles are still as relevant as when it was originally written. I use it as a teaching text in my consulting work.

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Blue Ocean Strategy
by W. Chan Kim and Renee Mauborgne

The graduate level book for growth strategies.

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The Idea Hunter: How to Find the Best Ideas and Make them Happen
by Andy Boynton and Bill Fischer with William Bole

The authors share a new approach to identifying great ideas.