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Simplifying Complex Sales: The Next Steps Approach
by Wade Clark

Simplifying the sales process for CPAs – a wonderful guide!

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Can I Have 5 Minutes of Your Time?
by Hal Becker

This wonderful primer on sales basics is easy to read and understand.

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Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy
by Ron Willingham

Willingham analyzes the internal psychology of selling in this priceless work.

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Spin Selling
by Neil Rackham

This classic book is well worth your time.