How would you describe your firm’s specific value proposition? If the term is unfamiliar, or you’ve struggled with differentiating and continually find yourselves in the price cellar, keep reading. The search for value is the effort to leverage the specific advantages and solutions your firm offers clients and potential clients. Put another way, it is
Articles by Gale Crosley
Reprinted with permission from Accounting Today. From the outside it might appear that public accounting is much the same as it has always been. CPAs pursue traditional activities such as tax, audit, and consulting services. To build their business, they lunch with lawyers and attend after-hours cocktail receptions. Yet beneath this familiar scenario, our profession
Reprinted with permission from Accounting Today. Come closer. I’m about to reveal something you really need to know. It’s a powerful concept that’s been known and used by master rainmakers for years and deserves to be shared. It’s the Research Call℠ —a decidedly unsexy name for a blockbuster tool that could dramatically alter the course
Reprinted with permission from Accounting Today. I’ve talked a good deal about sustainable growth lately. And I’m often asked how I know if a firm can achieve it. The answer is to look for the common indicators. It’s relatively easy to know if your firm is growing. But how do you know that the growth
Gale Crosley of Crosley+Company talks about the different ways accounting firms are growing by moving away from a book-of-business strategy to a leader-driven and specialist approach, in an interview with Accounting Today editor-in-chief Daniel Hood. Click the image below to watch the video on Accounting Today.
Gail Perry of CPA Practice Advisor interviews Gale Crosley about receiving the Hall of Fame Award at The Advisory Board’s Winning is Everything Conference. Click the image below to view the video at CPAPracticeAdvisor.com.
I recently had the good fortune to conduct an interview with one of the brightest lights in public accounting and am pleased to share his insights in this Q&A. Jim Metzler currently leads the Metzler Advisory Group LLC (metzleradvisorygroup.com) where he transforms his vast experience and insight into main street counsel for new and existing
Reprinted with permission from Accounting Today. The words “innovation” and “accounting” are rarely uttered in the same breath. Our profession is by nature conservative and slow to change. But over the past several years a movement of CPAs who see and do things differently has slowly been gaining steam. After getting to know some of its
Reprinted with permission from Accounting Today. When we think of innovation we typically think of a new product or service—something that didn’t exist yesterday that will make tomorrow better. Innovative offerings are essential to the portfolio of any growth-minded CPA firm. However, long term sustainable growth requires a far more comprehensive innovation in your growth
Reprinted with permission from CPA Practice Management Forum. Teamwork is trending in business these days. From auto repair shops to Fortune 100 boardrooms—everybody is part of a team. I have long championed the idea of collaboration as a growth strategy for CPA firms. Frankly, it’s a hard concept to oppose. But, how do you take