Not All Fish Need Audits. What is market segmentation and why should you be doing it?

by & filed under All Articles, Featured, Growing Segments.

Successful CPA firms are typically open to approaches known to yield positive growth. So why are they so reluctant (dare I say occasionally impossibly stubborn) when it comes to embracing the concept of market segmentation? It’s often perceived as complex, difficult to understand, and therefore optional. However, it is so fundamental to strategy development that

Leading Growth in Today’s Marketplace – Things are Changing and the Old Growth Model No Longer Fits.

by & filed under Growth Leadership.

Reprinted with permission from Accounting Today. From the outside it might appear that public accounting is much the same as it has always been. CPAs pursue traditional activities such as tax, audit, and consulting services. To build their business, they lunch with lawyers and attend after-hours cocktail receptions. Yet beneath this familiar scenario, our profession

Sink or Swim? Critters in the Ecosystem Can Make the Difference.

by & filed under Growing Segments.

Reprinted with permission from Accounting Today. Come closer. I’m about to reveal something you really need to know. It’s a powerful concept that’s been known and used by master rainmakers for years and deserves to be shared. It’s the Research Call℠ —a decidedly unsexy name for a blockbuster tool that could dramatically alter the course