Reprinted with permission from Accounting Today. For years, I’ve been talking about, writing about and, yes, some might even say nagging about a tactic that continues not only to deliver, but to dazzle. The focus of my attention is the Research Call℠. It is nothing more, and nothing less than an interview, ideally in person,
Articles by Gale Crosley
Reprinted with permission from Accounting Today. Innovation is a sizzling hot topic in our industry, the subject of countless articles, conferences and memos from managing partners. Much of what I read and hear, however, focuses on how to be more innovative, and fails to address the foundation upon which innovation is built. And that is
Reprinted with permission from Accounting Today. A client recently shared a story about a magical desert oasis where apricot trees flourished and merchants harvested the abundant, low-hanging fruit, weighing down the low tree branches. One day a new merchant appeared. He was an ambitious young man who started climbing the trees, seeking and harvesting the
Reprinted with permission from Accounting Today. One of the hottest concepts in business these days is “disruption.” In fact, a KPMG survey found that three in four CEOs surveyed worldwide said their companies are striving to be market disrupters. In many sectors, effecting dramatic change in how business is done (disrupting) is a deliberate pursuit.
Reprinted with permission from Accounting Today. If thought leadership was not a contender for phrase of the year in recent times, it should have been. It’s a motherhood-and-apple-pie-flavored bite of business jargon defined by Business News Daily as “the honest and admirable ambition of being viewed as a credible industry expert, one who cuts through
Reprinted with permission from Accounting Today. You’ve attended the conferences and participated in the webinars, so you know that current best practice favors the evolution beyond just a practitioner to a consultant. It’s one thing to acknowledge the apparent logic of such a shift. But it’s another matter to successfully transform from CPA who collects
This video is the first in a series of five excerpts below from Gale Crosley’s keynote at the AICPA Digital CPA Conference. The videos tackle questions about the interconnected relationship between growth and technology, enabling CPA firms to break through self-imposed barriers to growth and innovation.
The path to specialization is not always easy or fast, but it is key to long-term profitability and market differentiation. This video explains the importance of bifurcating growth and service delivery to achieve specialization.
Get a handle on the bookkeeping services growing in different corners of the firm. Stop splitting hairs, inventory what you’ve got, and get organized to grow.
It’s critical to look at what the market wants, not just what you want to offer.