Reprinted with permission from Accounting Today. If thought leadership was not a contender for phrase of the year in recent times, it should have been. It’s a motherhood-and-apple-pie-flavored bite of business jargon defined by Business News Daily as “the honest and admirable ambition of being viewed as a credible industry expert, one who cuts through
Articles by Gale Crosley
Reprinted with permission from Accounting Today. You’ve attended the conferences and participated in the webinars, so you know that current best practice favors the evolution beyond just a practitioner to a consultant. It’s one thing to acknowledge the apparent logic of such a shift. But it’s another matter to successfully transform from CPA who collects
This video is the first in a series of five excerpts below from Gale Crosley’s keynote at the AICPA Digital CPA Conference. The videos tackle questions about the interconnected relationship between growth and technology, enabling CPA firms to break through self-imposed barriers to growth and innovation.
The path to specialization is not always easy or fast, but it is key to long-term profitability and market differentiation. This video explains the importance of bifurcating growth and service delivery to achieve specialization.
Get a handle on the bookkeeping services growing in different corners of the firm. Stop splitting hairs, inventory what you’ve got, and get organized to grow.
It’s critical to look at what the market wants, not just what you want to offer.
Leaders of traditional audit and tax would do well to peek over the fence and see what the client accounting services department is up to. Historically regarded as the forgotten or neglected department, it has become a harbinger for the technology opportunities in all our services.
Reprinted with permission from Accounting Today. It drives me crazy to hear complaints about lost business opportunities, when there was very little understanding about how to land that big fish. If you’ve got something of value to offer and are approaching the right buyer, reeling in the big ones isn’t rocket science. It’s a proven
Published by Inside Public Accounting, May 2018. Reprinted with permission. Relationships precede revenue. While accountants prize their deep connections with clients, relying on them for referrals is no longer enough, says Gale Crosley, an IPA Most Recommended Consultant. Crosley believes that building new business in this global, mature marketplace is complicated but manageable. Business development
Reprinted with permission from Accounting Today. In our profession, the word practice typically conveys a fairly narrow meaning, as in “the practice of accounting.” But successful niche development, which I consider an essential tool for growth, requires a different type of practice – practicing to perfect a new niche or service line. The most successful