growth strategy articles

When is a Channel More Than a Channel? When Interests Align, It’s a Powerhouse!

by & filed under All Articles, Growing Segments.

Reprinted with permission from Accounting Today. Practice growth occurs at the intersection of services, targeted buyers and channels of distribution.  The channel is how and where you and your buyer find one another.  (In dating terms it’s the party, coffee shop or mutual friend that brings you and your date together). Our profession has traditionally

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Financial Analysis – Just the Facts. More on a topic CPA’s hate!

by & filed under All Articles, Growing Segments.

Reprinted with permission from CPA Practice Management Forum. In the October issue of CPA Practice Management Forum, my article on the importance of financial analysis to firm growth left some readers less than totally convinced. One partner responded, “Gale, I read what you wrote about using financial analysis to develop our growth strategy. Quite frankly,

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