growth strategy articles

Unlock the “Strategy Safe” and Watch Your Firm Grow! The Key is the Research Call.

by & filed under All Articles, Growing Segments.

Reprinted with permission from the Association for Accounting Marketing’s Growth Strategies.   I love getting feedback on the articles I write. Sometimes it’s kind praise; other times constructive criticism. When I wrote recently about the Strategic Foundation of Strategic Growth for AccountingToday I got questions – lots of questions. In the article I laid out

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Are You on the Path to Leader-Driven, Sustainable Growth? Or, Are the Chips Falling Pretty Much Anywhere?

by & filed under All Articles, Growth Leadership.

Reprinted with permission from International Accounting Bulletin. One of the hottest firm topics these days is succession planning.  In a nutshell the issue is this:  As your key leaders retire, who’s in line to take their place? Firms are keenly aware they need to identify the next generation of leaders and ensure that they will

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Why Strategic Growth Matters More than Ever – Part 2. Don’t Get Left in the Dust

by & filed under All Articles, Growth Leadership.

Reprinted with permission from International Accounting Bulletin Part one of this article focused on strategic growth as a critical imperative for accounting firms around the world. I noted the profession’s historic hesitation to jump on the growth bandwagon and the impact of that decision. The article also noted factors that are changing the profession. In

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Ready to Make the Leap from Accountant to Consultant? Expand Your Vision and Expand Your Business

by & filed under All Articles, Growth Leadership.

Reprinted with permission from Accounting Today. Admit it.  You’re good at what you do.  Your clients trust your proven ability to help improve their businesses.  Perhaps it’s time to take the step of enlarging your vision of yourself from accountant to consultant. Most good CPAs intuitively move beyond tax returns and financial statements, offering insight

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When is a Channel More Than a Channel? When Interests Align, It’s a Powerhouse!

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Reprinted with permission from Accounting Today. Practice growth occurs at the intersection of services, targeted buyers and channels of distribution.  The channel is how and where you and your buyer find one another.  (In dating terms it’s the party, coffee shop or mutual friend that brings you and your date together). Our profession has traditionally

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Financial Analysis – Just the Facts. More on a topic CPA’s hate!

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Reprinted with permission from CPA Practice Management Forum. In the October issue of CPA Practice Management Forum, my article on the importance of financial analysis to firm growth left some readers less than totally convinced. One partner responded, “Gale, I read what you wrote about using financial analysis to develop our growth strategy. Quite frankly,

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