growth strategy articles

Not All Fish Need Audits. What is market segmentation and why should you be doing it?

by & filed under All Articles, Featured, Growing Segments.

Successful CPA firms are typically open to approaches known to yield positive growth. So why are they so reluctant (dare I say occasionally impossibly stubborn) when it comes to embracing the concept of market segmentation? It’s often perceived as complex, difficult to understand, and therefore optional. However, it is so fundamental to strategy development that

More »

Leading Growth in Today’s Marketplace – Things are Changing and the Old Growth Model No Longer Fits.

by & filed under Growth Leadership.

Reprinted with permission from Accounting Today. From the outside it might appear that public accounting is much the same as it has always been. CPAs pursue traditional activities such as tax, audit, and consulting services. To build their business, they lunch with lawyers and attend after-hours cocktail receptions. Yet beneath this familiar scenario, our profession

More »