When it comes to managing your inventory of active opportunities, where you are and where you want to be may not be all that far apart. “Why bother” you say – since most of us have more work than we can handle. Well, just like we’ve built efficiency on the delivery side of the firm in order to optimize our resources, building efficiency on the practice growth side of the firm will also optimize our resources.
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Landing Multi-Continent, Multi-Firm Opportunities: Getting Your Slice of the Global Pie
The world is flat, according to the best-selling book by Thomas Friedman. He writes about technological changes that are linking people and breaking open business opportunities at warp speed. That’s certainly the case for forward-looking CPAs, especially those in mid-market firms. Just a few years ago it was unthinkable that a mid-size CPA firm could compete and win multi-location opportunities from prospects with operations outside of the U.S.
More »Next Steps versus Missteps: Peel the Onion Back One Layer at a Time
Many CPAs picture the selling cycle something like this: Have a meeting where you identify a need, write a proposal, sit down with the prospect and walk out with the business. I call it the two-call close and it’s often more of a fantasy than a formula.
More »The Opportunity Pipeline: Leverage this Exceptional Business-Building Tool
Reprinted with permission from CPA Practice Management Forum. CPA firms often ask for my top recommendation to help them win large opportunities. Unequivocally, I suggest the development and strategic deployment of the “opportunity pipeline.” Hands down, it is the single best tool to identify and reel in big pieces of business. Sound difficult? It’s not.
More »Selling to Audit Committees
As fallout from passage of the Sarbanes/Oxley Act in 2002 continues to emerge, one certain area of change surrounds audit committees.
More »Herding Tigers and Other Lone Rangers: Together is Better When Opportunities Are Large
For CPAs, winning significant opportunities is the ultimate team sport. If you or other tigers in your firm are accustomed to going it alone, you’ll find it’s next to impossible to do this consistently when the business is large and complex. The reluctance of CPAs to recognize this keeps many from conquering high-value targets.
More »Winning More Significant Opportunities in Today’s Environment
Recent events in the profession will continue to result in more and larger clients evaluating a potential change in their CPA firm over the next couple of years. Firms which invest in the expertise necessary to win significant opportunities have a once-in-a-lifetime ability to grow their revenue substantially. In evaluating this ability to win, I
More »Firm Develops Global Strength through Unique Strategy
For many mid-market accounting firms, the status and activities of the Big Four (B4) are of passing interest, but not much more. But EOS Accountants LLP has charted an innovative and successful growth strategy by linking with the Big Four and other firms.
More »It’s a New Generation in Lead Generation – The old ways just won’t cut it any longer!
The more things change, the more we need to change with them. Massive shifts in market conditions are profoundly affecting our profession. But it’s not just the market that’s recalibrating. We’re also in the midst of a revolution in information gathering, which influences how our buyers think and how they make decisions.
More »Lead Generation Is More Than Meets the Eye – Lose the Training Wheels and Go for It!
Anybody who knows how to eat knows how to generate a lead, right? You call a banker or a lawyer, make lunch reservations at the local chop house and before you’ve digested the creamed spinach you’ve landed a hot prospect.
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